Case Study
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Case Study - Surfer-world

Posted on:
March 20, 2024


Project overview

Surfer World

CEO: Constantin Schürer

Retailer for surfing, snowboarding and water sports equipment is considered the largest online shop for surfing, kite, wake and snowboard supplies in Germany. Behind the company, which was only founded in 2019, is Constantin Schürer, a multiple German surfing champion who has integrated his own passion for surfing into the retail concept - proven brands, high-quality labels, individual service and professional product depth. The extensive range of products is intended to ensure that both professionals who know exactly what they need, but also beginners who would like to be inspired for now. From Bad Säckingen, however, not only the German-speaking region, but also other European countries should be supplied. In order to survive in international comparison, content and shop image play a decisive role. To ensure this, has chosen Doopic as a partner for product image processing.

“Doopic impressed us with a service that guarantees us a uniform, professional shop image with very little effort and without much investment, is available at all times and is backed by a team that is passionate about what they do.”

- Constantin Schürer CEO -

The challenges

- Ensuring a uniform shop image from different manufacturer images and own content

- One-time editing of large quantities of product images for the shop relaunch

- High flexibility due to a high number of outliers in the raw material

- Customers' high demands on content both in the area of comparability of technical details as well as in the area of fashion and style

Doopic platform

The Doopic platform makes it possible to “pour” a wide variety of output formats into a clearly defined target form. Once defined, the so-called workflow can be used by us at any time via FTP and will also receive the required results in the personal FTP area within a very short period of time. This allows new articles to go online within hours of availability and are not unnecessarily on hold because the content is not yet ready. In order to achieve the desired uniformity in the shop image, the selected editing options are usually limited, as they should not interfere too much with manufacturer images - expose on white, change the size, adjustment and orientation of the product. For marketing purposes or self-produced content, however, additional workflows can be defined at any time, for which all retouching and upgrading options are available, which can be added without much previous knowledge. In theory, this means that the entire range of postal requirements can be handled online with just a few clicks in the Doopic tool - and without any communication effort.

“We don't just want to sell people boards and clothes. So that everyone gets what they need from us, it is important to us that the content is honest, informative and comparable, and that means a lot of hard work in graphics. Engaging your own team for this would be expensive, slow and certainly frustrating at a certain point. That's why we're very happy to be able to take the short cut via Doopic. We want to take care of our customers and only to a limited extent about pictures.”

- Constantin Schürer CEO -

Grow and scale

With Doopic as a service provider, is not bound to contractually defined minimum quantities, but can always rely on the fact that small and large orders will always be processed in time, even without advance notice. will continue to grow in the future and not only constantly update its product range, but also continuously expand it. That is why it was important to ensure stable conditions when choosing a partner and to deal with a team that is passionate about new challenges, thinks along and is always interested in making life as easy as possible for

Acceptance and quality

Since Doopic carries out an incoming and outgoing inspection by the internal quality team, does not need to plan too much effort for acceptance. Most of the booked processing options are controlled systemically, meaning that the few errors that slip through can be completely intercepted before delivery. Should there be anything to complain about, Doopic is of course still available at any time to implement all requests for corrections within a 2-hour period.

Doopic prices

The price-performance ratio of Doopic is surprisingly good in that the already quite low basic prices already include quite a bit of performance. In addition, there is no corset that you have to squeeze yourself into - quantities, processing times, processing options can be selected freely and flexibly and Doopic is also always open to an individual offer.


Doopic is the ideal partner for Prices, connectivity and performance are 100% correct and the team has exactly the flexibility needed to provide the online shop with the best possible support in product image processing even with future challenges and upcoming product range expansions.

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