We edit home and garden images
The visual preferences for product ranges offered by hardware stores or garden centers have significantly shifted, especially due to platforms like Pinterest and overlaps with product categories offered by lifestyle furniture chains like Ikea. Despite, or perhaps because of, the product diversity, a well-developed product image concept has become essential in this area. Key themes include informative elements, relational concepts, color and material fidelity, and detail optimization.
Clipping and background editing
The foundation for a consistent shop image, uniform dimensions, and optimal contrasting and alignment of all types of products often involves clipping the products and standardizing the background. We provide complete flexibility for the desired outcomes and utilize experienced graphic designers along with specially trained AI tools to ensure speed and consistency.
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Retouch
Retouching essentially covers all areas of image manipulation aimed at optimization, adjustment, supporting intended visual languages, and all relevant presentation factors. Classic go-to options include dirt and dust removal, symmetry adjustments, removal of packaging remnants or aids, and of course, eliminating material damage or processing imperfections.
Naturally, there are no limits to the possibilities, but they typically find a balance between optimal product representation and minimal return rates.
Size, positioning, and orientation
Even though we have automated large parts of the dimensioning and alignment of product images, we understand the importance of a second look. To consistently present product groups, highlight size relationships, and engage the viewer effectively, it is crucial to understand the product well and ask the right questions upfront - and we ask the right questions!
For example, the depicted rosemary plant is aligned with the consistently sized pot, allowing it to be proportionately compared to other garden herbs in the assortment.
Shadows and reflections
Shadows and reflections are integral to compelling image composition. They anchor a product in space, give depth to a two-dimensional representation, and create the impression of something tangible. Whether designed on set or added afterward, only a realistic shadow can add value to the product. We create and maintain drop shadows, cast shadows, and various 2D reflections using smart techniques to ensure consistent and high-quality results.
In the increasingly lifestyle-oriented gardening sector, product presentations with reflections are no longer uncommon.
Contextual recordings
In few other areas are contextualized representations as important as in home and garden. They allow for easy display of dimensions, communication of usage areas, and visibility of product assortments. Additionally, creating aspirational settings plays a significant role.
Therefore, it is essential to standardize, enhance, and ensure the desired shade of green for lawns, adjust alignments, highlight size relationships, and perform color adjustments on isolated product representations.
