We edit your food and drink images
Even though different approaches might be required, our main focus is on managing product assortments. Developing a unified visual language across products like rice cakes, tomatoes, and rye flour is a task that can only be achieved by correctly isolating parameters. Transparent packaging, fresh color schemes, relative packaging sizes, and brand guidelines are often diverse. Our implementation, based on your specifications, is a sustainable and always flexibly adaptable strategy for creating a great product image.
Clipping and background editing
The foundation for a consistent shop image, uniform dimensions, and optimal contrasting and alignment of all types of products often involves clipping the products and standardizing the background. We provide complete flexibility for the desired outcomes and utilize experienced graphic designers along with specially trained AI tools to ensure speed and consistency.
This is often quite simple to achieve with opaque packaging, but transparent packaging, like this vacuum-sealed pack of rice, can also be handled effectively.
More than 5,000 images per year?
Contact us and benefit from individual prices, personalized support and many other enterprise options.
Retouch
Retouching essentially covers all areas of image manipulation aimed at optimization, adjustment, supporting intended visual languages, and all relevant presentation factors. For packaging like this Corn Flakes box, classic go-to options include dirt and dust retouching, symmetry and perspective corrections, and the removal of crooked or damaged packaging material.
Naturally, there are no limits to the possibilities, but they typically find a balance between realistic and ideal product representation.
Colours
Different photography setups, inconsistent light sources, and staggered production steps lead to color variations in the original image material.
Whether ensuring color consistency, recoloring a product image into different color options, or applying various color optimization techniques, Doopic offers a full range of measures to ensure an optimal consumer experience and reduce returns.
Correcting the color of fresh produce, like this cucumber, to an appetizing green is just one way to use color corrections to create a clear buying recommendation.
Size, positioning, and orientation
Even though we have automated large parts of the dimensioning and alignment of images, we understand the importance of a second look. To consistently present product groups, highlight size relationships, and engage the viewer effectively, it is crucial to understand the product well and ask the right questions upfront - and we ask the right questions!
It's up to you whether to make a cinnamon roll look abundant and filling the frame or appear relatively smaller to fit the assortment context.
Shadows and reflections
Shadows and reflections are integral to a compelling image composition. They anchor a product in space, give depth to a two-dimensional representation, and create the impression of something tangible. Whether designed on set or added afterward, only a realistic shadow can add value to the product. We create and maintain drop shadows, cast shadows, and various 2D reflections using smart techniques to ensure consistent and high-quality results.
Reflections are particularly beneficial for high-end food products or items that follow an idealized image, such as this bottle of white wine. They add a sense of quality and sophistication to the presentation.
